Exhibition stands are a novel addition to marketing strategies and advertisement and a unique method to create a brand image, launch a product or promote sales. An exhibition stand is one of the most effective ways in communicating to prospective customers the quality of the products on sale and it also helps create a brand image by capturing the attention of consumers.
There are various kinds of exhibition stands. That being said; it is vital for marketing personnel to understand what kind of exhibition stand would best convey the message that they would like to convey. Choosing the right exhibition stand would make all the difference in creating the right impression amongst prospective customers.
Single Side Open Exhibition stands: Are one of the most common kinds of exhibitions stands. The single side open stands offer a lot of space for the display of products and graphics. The aisle in the middle of the stand allows visitors to view all products of display. Usually this kind of exhibition stand comes with a small sitting area for meetings. These stands are also the cheapest to purchase or rent. It would be the ideal exhibition stand if you are looking to exhibit your products in an economical manner.
Three Side Open Exhibition stands: As the name suggests this exhibition stands remains open on three sides with a wall at one end. It is an ideal stand for smaller places and visitors get to walk in from three sides while your products are on display on the wall. This kind of an exhibition stands usually gets many visitors but the place available for the display of your products is limited. Hence if you choose this kind of stand you would need a good sales team to rope in buyers by turning visitors into customers.
Walk through Exhibition Stands: A walk through stand has its pros and cons. The pros being, it offers a lot of space for visitors and the sales team would have enough space to speak to visitors. These stands have two side walls and provide ample space for the display of products. The cons of these kinds of stands are that walk through stands are between rows that are used as a common passageway for visitors and the designer of the stand would have to come up with an exceptional design to attract visitors.
Two side Open Exhibition Stands: A two side exhibition stand does not have a lot of space for the display of products. But the advantage of a two side stand is that it is set up at the intersection of two aisles. This location gives the stand the advantage of having a lot of visitors. Hence if the stand is designed with attractive graphics, it would certainly get a lot of attention.
Island Exhibition Stands: if you are a company that has a wide range of products that need to be on display and if you have the resources to custom design your exhibition stand then and Island exhibition stand is what you should opt for. An Island exhibition stand would help you create the impression that your brand is a well renowned brand. But it takes time and a lot of resources to construct an Island exhibition stand and professionals who design exhibition stands would have to be called in to design and set up the stand.
Multi level Exhibition Stands: A multi level stand provides abundant space for the display of products as it has an additional floor. If you are looking to make your brand look eminent in the eyes of the visitor the multi level stand would be your ideal stand. Visitor’s normally associate multi level exhibition stands with the reputation of the brand. These stands are costly and difficult to construct but would be ideal to create a brand image among prospective customers.